This case study explores how the East African Community (EAC) uses communication to engage stakeholders, including citizens, to manage integration - a central pillar of its development agenda. At the core of the case study lies the question of how regional economic communities (RECs) build relations with and engage their citizens to implement and manage integration. To tackle this question, the study examined communication practices in the EAC through in-depth interviews with people in the EAC administration and a review of newspapers, strategy reports, and studies.