Although agricultural research has existed for many decades, it has yet to generate the high potential and outcomes expected in terms of enhancing agricultural productivity amongst small-scale farmers and improving the quality of their agrarian lives. There are well-established arguments about the top-down approach being a major reason for such low performance of agricultural research. Therefore, theres been a shift toward more participatory methodologies in which non-governmental organisations become central. The objective of this paper is to critically analyse the contribution of agricultural innovation platforms (as a participatory methodology) in the district of Hwedza, Zimbabwe, through examining the multi-faceted social interactions and relationships embodied in the innovation platform process.