The rapid increase in the consumption of new and emerging tobacco and nicotine products (NETNPs) in Zambia, predominantly among young, unmarried males, poses significant public health concerns. The study Consumption of New and Emerging Tobacco and Nicotine Products in Zambia: Implications for Policy found that many consumers of new and emerging tobacco and nicotine products believe these products are less harmful than traditional tobacco products. The study recommends tobacco control awareness campaigns, and the formulation of effective policy on controlled consumption of NETNPs.